Websites - What to say?

I've had this happen so many times, I think it is worth discussing. A client will hire me to design and implement their website but they have no content - and they have no idea what to write. This boggles my mind! How can you be in business and not be able to talk about what you do? I tell my clients, just write down what you would say in a meeting with a potental new client. That's a start, then organize it into logical sections.

For those who are still lost, here is a very basic guideline:

Home page - Who are you and what business are you in?

About Us page - History of the company, bios of partners.

Services page - What services do you provide? What is your process?

Case Studies/Success Stories/Portfolio page - Examples of the services you have provided to past clients.

Resources page - Information that you think is useful to your clients. Links to other sites.

Contact page - Contact information

Don't forget to include how you are unique and different from your competition!! Why should clients buy from you?

Posted on Sat, March 7, 2009 by Margo Wolcott

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Margo Wolcott, principal of MW Studio,
has been designing and producing creative projects
from concept to completion since 1985.
She is a deadline-driven, quality-oriented professional
dedicated to providing first-class customer service.
Her experience spans print, web, display,
online presentations, email marketing,
signage and architectural graphics.

As a virtual firm, MW Studio has the versatility
to incorporate other creative professionals on projects
only as needed, thereby keeping our overhead low
and passing on the savings to our clients.
Our resources include: writers, programmers,
photographers, illustrators, animators,
and marketing strategists, among others.
 
Member of Reston Referral Network BNI.

Margo Wolcott portrait