Registering your logo

Ok, I admit it, I should have done this years ago - five years to be specific. I've just now begun the process of registering my logo with the U.S. Patent and Trademark Office. It's something that I usually suggest to my clients. So why didn't I practice what I preach?

There are several reasons - time and ignorance of the process being the two biggest. So when I recently met Cliff Hyra of Hyra Intellectual Property Law Office, I felt like I had stumbled onto a gold mine. Cliff is the only lawyer I've ever met  personally, who specializes in Intellectual Property AND has set affordable flat rates!

Another reason is that I just didn't think anyone would rip off my logo. However, about two years ago, one of my small business clients was served a Cease and Desist Order from a very large company, claiming that her logo was too similar to their logo. The fear of a lawsuit with this large company with deep pockets prompted her to contact me to revise her logo immediately.

I've also been running into a lot of people with the initials MW. And they love my logo! That's good but it also makes me nervous. I'm not a big company, but I do need to protect my IP. And so do you.

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Margo Wolcott, principal of MW Studio,
has been designing and producing creative projects
from concept to completion since 1985.
She is a deadline-driven, quality-oriented professional
dedicated to providing first-class customer service.
Her experience spans print, web, display,
online presentations, email marketing,
signage and architectural graphics.

As a virtual firm, MW Studio has the versatility
to incorporate other creative professionals on projects
only as needed, thereby keeping our overhead low
and passing on the savings to our clients.
Our resources include: writers, programmers,
photographers, illustrators, animators,
and marketing strategists, among others.
 
Member of Reston Referral Network BNI.

Margo Wolcott portrait